Our tailored digital marketing packages entails the use of a continuous marketing process, with a variety of plans available to help your business succeed. Each plan is a starting point, and we’ll work with you each month to make sure that we’re tailoring the mix of services to best match what you need as an organization.
All plans may need initial website development / site optimization work done during the first month, so that your site is ready to catch and convert visitors when we begin driving traffic to the site. If you don’t have a site, or need your site rebuilt, we can help with this and have special pricing available for our digital marketing clients.
Package #1 : Essential PPC
Hours: 6 hrs Per Month
This Package is Ideal For: those who are looking for basic Google Ads setup, optimization and on-going management. This package is great for businesses that are in a lower competitive space, looking to gain additional brand awareness and a fast increase in site traffic.
- Up to Five PPC campaigns, with up to 3 ad groups per campaign.
- On-going monthly optimization of PPC campaigns, including updating ad copy, keyword lists, negative keyword lists, location targeting, set up of ad extensions.
- Set-up of site monitoring platforms and goal tracking
- One monthly account report, one monthly account review call (if requested).
| Starting Price Per Month | Commitment |
|---|---|
| £250 | 1 Month |
| £200 | 3 Month |
| £175 | 6 Month |
| £150 | 12 Month |
Package #2 : Essential SEO
Hours: 6 hrs Per Month
This Package is Ideal For: those who are looking for long-term search engine results and increased ranking. This package is great for businesses that want a long-term focus on content building, content creation, and on-going technical SEO optimization. Organic SEO is a long-game (with results typically taking 3-6 months), this is a long term strategic approach perfect for companies who don’t want to focus on paying for expensive PPC campaigns, or who simply want to focus on getting an edge on their competition in the organic search results.
- Setup of monitoring platforms and goal tracking
- Initial organic keyword research & analysis
- Competitive research
- On-going technical SEO fixes and monitoring
- On-site image optimization
- Implementation of schema markup
- On-site internal linking structure
- Meta optimizations
- Content creation (after technical SEO issues are resolved, this includes one blog article a month if desired)
- Content optimization (a page by page review of content, updates to copy, structure and keyword density, this includes optimization of product pages if you are an eCommerce business)
- One monthly account report, one monthly account review call (if requested)
| Starting Price Per Month | Commitment |
|---|---|
| £250 | 1 Month |
| £200 | 3 Month |
| £175 | 6 Month |
| £150 | 12 Month |
Package #3 : Essential Holistic Approach – SEO & PPC
Hours: 15 – 25 hrs Per Month
This Package is Ideal For: those who are looking for long-term search engine results and increased ranking. This package is great for businesses that want a long-term focus on content building, content creation, and on-going technical SEO optimization. Organic SEO is a long-game (with results typically taking 3-6 months), this is a long term strategic approach perfect for companies who don’t want to focus on paying for expensive PPC campaigns, or who simply want to focus on getting an edge on their competition in the organic search results.
- Up to three PPC campaigns, with up to 2 ad groups per campaign.
- On-going monthly optimization of PPC campaigns, including updating ad copy, keyword lists, negative keyword lists, location targeting, set up of ad extensions.
- Set-up of site monitoring platforms and goal tracking
- Initial organic keyword research & analysis
- Competitive research
- On-going technical SEO fixes and monitoring
- On-site internal linking structure
- On-site image optimization
- Implementation of schema markup
- Meta optimizations
- Content creation (after technical SEO issues are resolved, this includes up to two blog article a month if desired)
- Content optimization (a page by page review of content, updates to copy, structure and keyword density, this includes optimization of product pages if you are an eCommerce business)
- One monthly account report, one mid-month account check-in email, one monthly account review call (if requested).
| Starting Price Per Month | Commitment |
|---|---|
| £600 – £1000 | 1 Month |
| £500 – £900 | 3 Month |
| £400 – £800 | 6 Month |
| £350 – £800 | 12 Month |
Package #4 : Retention Marketing
Hours: 12 hrs Per Month, increasing based on scope of client needs
This Package is Ideal For: existing companies that have a strong, solid customer base. This package is perfect for companies that want help connecting with customers and encouraging repeat purchases. Retention marketing utilizes tactics that help to snap back customers.
- Email marketing campaigns (template setup, on-going content creation, set up of email marketing flow with abandoned cart emails etc.)
- Organic social media outreach (set up of accounts as needed, creation of post content, comment responses, outreach in groups)
- Remarketing PPC advertising (set up of remarketing ads via
- Google Ads and/or Facebook/Instagam advertising and ongoing management)
- Reputation management (management of comments/replies on off site platforms, management of Google My Business account, on-site blog comment responses)
- Set-up of site monitoring platforms and goal tracking
- Initial keyword research & analysis
- Competitive research
- One monthly account report, one mid-month account check-in email, one monthly account review call (if requested).
| Starting Price Per Month | Commitment |
|---|---|
| £600 | 1 Month |
| £500 | 3 Month |
| £400 | 6 Month |
| £350 | 12 Month |
Package #5 : Aggressive Acquisition
Hours: 20 hrs Per Month, increasing based on scope of client needs
This Package is Ideal For: anyone who wants to take an aggressive rapid approach to attract new customers, as well as build a long term marketing strategy. Perfect for a new eCommerce site with a small customer base. This package aims to cast a wide net with a variety of digital marketing strategies, and has a focus on conversion rate optimization.
- Up to three PPC campaigns, with up to 2 ad groups per campaign.
- On-going monthly optimization of PPC campaigns, including updating ad copy, keyword lists, negative keyword lists, location targeting, set up of ad extensions.
- Unique PPC landing pages
- A/B testing of landing pages and ad campaigns
- Display advertising
- Organic social media outreach (set up of accounts as needed, creation of post content, comment responses, outreach in groups)
- Social media advertising (up to 2 new campaigns a month)
- Set-up of site monitoring platforms and goal tracking
- Initial organic keyword research & analysis
- Competitive research
- On-going technical SEO fixes and monitoring
- On-site image optimization
- Implementation of schema markup
- On-site internal linking structure
- Meta optimizations
- Content creation (after technical SEO issues are resolved, this includes up to two blog articles a month if desired)
- Content optimization (a page by page review of content, updates to copy, structure and keyword density, this includes optimization of product pages if you are an eCommerce business)
- On-going on-site UX optimizations (contact forms, buttons, click to call links, CTAs)
- One monthly account report, one mid-month account check-in email, one monthly account review call (if requested).
| Starting Price Per Month | Commitment |
|---|---|
| £1,100 | 1 Month |
| £1,000 | 3 Month |
| £800 | 6 Month |
| £700 | 12 Month |
Package #6 : Custom Packages
Hours: Custom packages start at 20 hrs Per Month, and can be increased depending on services chosen and scope of services needed
Looking for something with a unique mix of digital marketing actions for your business? Our custom packages are perfect for any business that needs a tailored, personalized plan that combines a variety of tactics. Mix and match from our list of services below, and we will develop a unique monthly hours package for your business. Don’t see what you are looking for – just ask! We can accommodate a wide variety of services.
- Organic SEO
- PPC advertising – options for unique landing pages and A/B testing
- Email marketing – options for A/B testing
- Content marketing – content creation and optimizations, blog content, offsite content
- Organic social media outreach
- Paid social advertising, options for unique landing pages and a/b testing
- Display advertising
- PPC Remarketing
- Reputation management
- User experience optimization and conversion rate optimization
- AI power site personalization
- Backlink building
- Branding strategy
- Direct mail campaigns
- Product photography
- Video
- Marketing automation setup
- MAAP pricing monitoring
Notes: All custom packages include end of month reporting, mid month account email check-in and up to 3 account check-in calls per month (if requested). All custom packages start at 20 hours/month. All custom packages begin with a 1 hour strategy call.
| Starting Price Per Month | Commitment |
|---|---|
| £1000 | 1 Month |
| £900 | 3 Month |
| £800 | 6 Month |
| £700 | 12 Month |
Notes For All Digital Marketing Packages
- * 50% hour matching grant for all 3+ month commitments for the first 2 months
- Complimentary headshot package offered for all local Aberdeen customers
- Video content, editing etc only available for packages that have at least 20 hours per month
- PPC, remarketing and social media advertising budgets are separate from Customer Paradigm’s digital marketing fees and are billed directly to the customer (these fees are never marked up).
- Email marketing platform fees are separate from Customer Paradigms digital marketing fees and are billed directly to the customer (these fees are never marked up).
- Call tracking platform fees are separate from Customer Paradigms digital marketing fees and are billed directly to the customer (these fees are never marked up).
Payment Schedule
Contract terms require 100% deposit of hourly rate due on the 1st of each month. You can increase/decrease your allocated hours each month depending on your goals and recommendations. A 30 day cancellation notice is required if you choose to pause services/resume services at any time. All payments are non-refundable once received.